Built for software companies serving the providers behavioral-health and human-services families rely on most.
We work with founders, CEOs, and product leaders at healthcare technology companies whose customers operate at the frontlines of community care — across behavioral health, addiction treatment, autism, intellectual and developmental disability (I/DD) services, virtual care, and integrated care environments nationwide.
Software companies selling into
- Behavioral health & mental health providers
- Addiction & substance use treatment programs
- Intellectual and developmental disability (I/DD) and autism service providers
- Foster care, child & family services
- Certified Community Behavioral Health Clinics (CCBHCs) and integrated care models
- Multi-state and tribal provider operators
Buyer stages we operate across
- Founders pre product-market fit still hunting for the right wedge
- Post product-market fit teams scaling early sales motion ($1–10M annual revenue)
- Growth-stage companies sharpening sales motion ($10–50M annual revenue)
- Private-equity-owned operators executing value-creation plans
- Carve-outs and post-acquisition integrations
- Founders preparing for diligence or exit
Where the work happens.
The categories where we know the operational reality firsthand — and where most healthcare software companies stall on translation, integration, and adoption.
Behavioral Health & Mental Health Tech
The challenge: Selling into community mental health, addiction treatment, and substance use disorder providers where workflows vary by license and state.
How we help: Provider-anchored discovery, sales messaging that matches what counselors and supervisors actually do, and pilot design that holds up under regulatory scrutiny.
Electronic Health Record, Revenue Cycle & Clinical Workflow Tools
The challenge: Replacing or layering on top of incumbent electronic health record systems while keeping billing and compliance intact through the cutover.
How we help: Workflow translation, integration sequencing, and customer success motions that retain accounts past the first painful go-live.
AI & Automation for Care Delivery
The challenge: Real clinical and operational ROI is buried under hype, and buyers have heard the pitch fifty times.
How we help: Sharper customer-focus definition, honest value framing, and pilot scopes that produce buyer-credible evidence of return.
Value-Based Care Enablement
The challenge: Selling into operators carrying both fee-for-service legacy and growing risk-based arrangements.
How we help: Buyer-stage messaging, pilot design across contract types, and CS motion that survives the messy middle of risk transition.
The kinds of companies we work with.
Behavioral Health Electronic Health Record & Workflow Platforms
Software companies building the operating systems community-based and enterprise behavioral-health providers run their organizations on.
AI Clinical Suite Companies
AI-native and AI-augmented clinical platforms that depend on workflow fit and provider adoption as much as model quality.
Revenue Cycle & Reimbursement Platforms
Revenue cycle management and reimbursement infrastructure companies operating across Medicaid, Medicare, and commercial behavioral-health payer dynamics.
Care Coordination & Population Health Companies
Platforms enabling value-based care, care management, and population-level outcomes work across behavioral health and human services.
Virtual Care & Digital Health Platforms
Tele-behavioral health and digital care platforms scaling into provider-led delivery environments.
Behavioral Health Interoperability & Infrastructure
Companies building the data, identity, and integration plumbing behavioral-health providers and payers depend on.
Autism & Developmental Disability Technology Platforms
Applied behavior analysis, autism, and intellectual/developmental disability software platforms navigating clinical, operational, and reimbursement complexity unique to those markets.
Healthcare AI Infrastructure Startups
Early-stage AI infrastructure companies finding their first durable beachhead in healthcare and behavioral health.
Private-Equity-Backed Healthcare Technology Companies
Sponsor-backed platforms preparing for the next stage of commercial scale, exit positioning, or post-acquisition integration.
Growth-Stage Software Companies
Healthcare technology companies navigating the founder-led sales transition into a repeatable enterprise commercial motion.
Engagements typically involve companies that:
Serve Provider Organizations
Your buyer is a behavioral-health or human-services provider organization.
Operate in Complex Care Environments
Your customers live in the community-based and integrated-care environments most software companies don't fully understand — spanning Medicaid, managed care, commercial, and private-pay reimbursement.
Are Scaling Enterprise Revenue
You have product-market signal and need to install the enterprise sales motion that compounds it.
Need Provider-Market Alignment
Your product is strong but the way it lands inside live provider environments needs operational sharpening.
Not sure if your company fits?
A 30-minute working conversation usually answers that inside the first ten.
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